New Year, New Emphasis. So Local Pasco is Growing and Changing.

First, Happy New Year to all of my followers, and podcast fans.

I know.  I should have written this note sooner.  It’s been on my list of things to do since December 1st.  I just got so busy making content, and reporting stories that it just slipped away from me.

For the few podcast listeners that have told me they miss the old format (the vast majority have made the adjustment to the Facebook Live format), I don’t have great news, for you.  Which is difficult, because I love the audio podcast format.  It’s similar to, and even more immediate than radio.  I’d be very happy to make the audio podcast, every day, forever.  I am hoping that what I tell you next will help you understand why I’ve changed what I do.

Click the image to watch a video podcast, featuring Rhonda and Sherri from Meditation with the Starrs

For the entire year, from December 1st, 2015, to December 1st 2016, the So Local Pasco website garnered 37,000 page views…And about 42,000 podcast downloads.  Let’s stick with the pageview count, for now, since that is the easiest number to verify (iTunes is not very good at helping podcasters count their traffic).  37,000 is a shade over 3,000 pageviews per month, or about a hundred a day, on average.  Of course, when you add all the other ways So Local Pasco was shared, 300 per day was not an unrealistic number.  Advertisers never flinched at the number, and my regional podcast producers tell me that this was pretty good for a strictly local podcast.

We told hundreds of stories in the audio podcast format in 2016.  In 2017, we’ll reach hundreds of thousands of people, using the new video format on Facebook.

In September and October, Corey Cottrell from the Baboon Room began to talk to me about turning on Facebook Live more often, as he was seeing some amazing traffic from using it.  I was hesitant…I hate making video!  HATE.IT.  It felt like a gadget, to me.  I was sure everyone would burn out on Facebook Live within weeks.  But Corey is nothing, if not persistent.  Starting in mid October, I began to turn on FB Live, and the results were pretty impressive.

Corey Cottrell has been a positive and constant inspiration for me!

So, as part of the “Baboon Room Challenge”, I made a commitment to “just turn it on!” as Corey would say, every day, for thirty days.  It was amazing…In November, I cleared 20,000 views!  That is more than six times the traffic generated in the average month of So Local Pasco podcasts.  Impressive, and depressing, at the same time!  It meant that the vast amounts of writing and production were basically obsolete, as far as traffic was concerned.

This morning (New Years Day), I sat down and counted my December numbers, as well as ‘advertiser service’, meaning the amount and cost of traffic provided to my sponsors.  I finished December at 31,321 video views and website engagements at So Local Pasco.  That means this single month almost surpasses the entire year of blog and podcast writing and production.

This is far better service to my sponsors than the podcast, and it’s why I’ve walked almost entirely away from the So Local Pasco website, blog and podcast.  It would be crazy to spend time on something that gets ten percent of the traffic the Facebook Live videos get…Right?!

There are a lot of moving parts to this…And we are still, very much, an experimental model for local media.  When I say ‘we’, I mean myself and Corey Cottrell, who is having even more success with his daily programs, “Goals and Gratitude”, and “Coffee on the Dock”.  Producing, writing, managing and learning all that we need to know to make this run has just made it near impossible for me to make audio podcasts…We tried, a few times, but it just gets lost in the clutter.

I hope you’ll check out the video content we are making…For right now, it lives on Facebook, on my personal profile, as well as on Corey’s personal profile.  We are working out some new ideas and tools.  In fact, Corey and I will be rolling out a NEW combined weekly program in the next few weeks.  It’ll be a real news show, with a desk, and a line producer, and everything.  Ties may even be a thing.

THANK YOU to all of you who support So Local Pasco.  From corporate sponsors like Gill Dawg and Decker Group, to personal contributors like Tiff Ferrance, Deryl Burney, and Deb Marcotte (there are a lot of others, those are just off the top of my head).  We hope you’ll continue to support what we are doing…And not just SLP, but Corey’s amazing content for Goals and Gratitude and Coffee on the Dock.

We think 2017 is going to be spectacular, and we hope you’ll share the ride with us.


Hey, Look! An Old Fashion PODCAST…Happy Thanksgiving. So Local Pasco, November 23rd, 2016

If I was really self indulgent, I would sit down and record an hour of conversation, every day, with Travis Morehead and Corey Cottrell.  This morning I had the pleasure of their company for over an hour.  The three of us…Heck, any TWO of us is an amazing conversation.  But all three?  Hoo boy!

We spent our hour talking about service, community, charity, art, culture, and growth.  At the end of the hour, We went around and expressed our gratitude for each other.  Totally lame.  Not even awesome.  No YOU’RE crying.

Travis, Corey and Greg, on the air Wednesday morning.
Travis, Corey and Greg, on the air Wednesday morning.

Anyway, just listen.  This is what our friendships can be.  They can be funny, and weird, and honest, and a little scary.  We can support each other, understand each other, work for each other.  It felt weird to say nice things about my friends, and to have them do the same.  Why?

We hope you’ll join us for any and all of the Great Spirit Farm Goals and Gratitude Weekend, Saturday and Sunday.  I cannot wait to be out in the forest with you folks.

Here’s the info:

Please read the info on the Facebook Event page, if you plan to attend! Click pic to go there.
Please read the info on the Facebook Event page, if you plan to attend! Click pic to go there.

Goals and Gratitude Retreat at Great Spirit Farm

Oh, hey….Happy Thanksgiving.  I don’t have a LOT of closely held Thanksgiving traditions…My family has traveled, lived and ventured very far.  We’ve celebrated in a great many places and ways, over the decades.  But one thing I always try to do, is play “Alice’s Restaurant”, by Arlo Guthrie.  It’s an actual Thanksgiving song, about protest, and goodness, and peace and togetherness.

America is made of diverse families, living diverse lives. I'm thankful for our diversity.
America is made of diverse families, living diverse lives. I’m thankful for our diversity.

So, if you’re like me, and have the same tradition, I’ll save you a trip to YouTube.  Here is Arlo’s holiday masterpiece:

Next So Local Pasco podcast will be Saturday, November 26th, 2016.


EcoFest, Christmas in November, and Much More! So Local Pasco, November 16th, 2016.

Today’s So Local Pasco Podcast was recorded LIVE at the Westside Deli on Little Road.  Please watch the VIDEO version on Facebook for photos, links, and more!img_2256


Now We Must Do the Work. Local Businesses That Have a Positive Effect on the Environment. November 11th, 2016

I’m not going to mince words, here.  I paid for this space, and you pay ME to fill it.  So let me say this, right at the top:

I am extremely uncomfortable with the outcome of our Presidential election.  I think our President elect represents a departure from even conservative norms, and may usher in an era where great damage is allowed to occur to natural environments, from waterways and wetlands to other sensitive habitats.  Don’t believe me?  Here are a few things Trump has said and Tweeted about environmental policy:

  • Trump warns Obama: “EPA is an impediment to both growth and jobs.”
  • He discounts the “negative impact of natural gas, oil, and coal.”
  • Loves Big Oil: “No Cap-and-Tax: Oil is this country’s lifeblood”
  • “Jobs will slump until our lifeblood, oil, is cheap again.”
  • Criticized Obama for “the billions he pissed away on ‘green energy’ failures”

pasted-image-0pasted-image-02Same old climate change bullshit”,  he says.  There is CLEAR consensus among climate scientists, and a mountain of evidence:  Global Climate Change is a real thing, that is happening now, in the actual world around you.

So, it seems that more and more, you and I are going to be responsible for slowing and halting the damage being done.  We will have to directly counter the rampant greed and destruction of the Earth that nourishes and sustains us.

Fortunately, there are folks right here in town that are working to do just that, and we got to interview a few of them, last week.

In the podcast, you find interviews with Pete Kanaris, owner and operator of GreenDreams, A Sustainable Systems Landscaping Company. Here are some photos of Pete and his work:

Also joining us today:  Lia, Kacey and Kira from Rock the Boat Productions, the masterminds behind the Pasco EcoFest, which takes place the weekend of November 19th and 20th.

Strong advocates for sustainable, responsible, SANE environmental policy, the ladies of Rock the Boat Productions tell us why they care, and why you should, as well
Strong advocates for sustainable, responsible, SANE environmental policy, the ladies of Rock the Boat Productions tell us why they care, and why you should, as well

Click the image below to reach the Pasco Ecofest 2016 website

Finally, I’d like to that Adam Dubbin from Save Florida Waters Now, for coming to join us on a great day!  We kayaked five miles down the Cotee River, and he taught us so much about this beautiful river system!

For information on GreenDreams, click the green text, or the image below: